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Theatrical Release:
This is basically the cinematic release of a film, when it is released in cinemas. e.g. Fifty Shades of Grey was released on the 14th of February in cinemas.
Wide Release:
A wide release means the majority of cinemas in an area will be showing a specific film on at least one screen. From various Working Title films you can see that they often have a wide release in the UK.
IMAX and 3D release:
These drive the four quadrant theory- pushing up the production costs a lot, but are also key to the wider cinema industry's fightback against the rise of high quality home cinema.
- taken from Mr Burrowes' 'British Cinema WORKING TITLE new strategy with top two in UK box office blog post'.
Four Quadrant Theory
A four-quadrant movie is a film that appeals to all four major demographic 'quadrants' of the audience: both male and female and the over and under 25s. A film's budget is often related to the number of quadrants the film is expected to reach. Films are rarely produced which are aimed at less than two of these quadrants. Most tentpole films are targeted at all four quadrants. Although many four quadrant films are generally family-friendly, this is not required because many horror and romantic films can target all four quadrants as well.
Limited Release:
This is a release in a specific region or city.
Straight-to-DVD:
Straight-to-DVD refers to the release of a film to the public immediately on home video formats instead of a theatrical release or television broadcast. Straight-to-DVD has become a profitable way for indie filmmakers and smaller companies to market their film.
Some reasons why companies use straight-to-DVD is because:
- The film has a low budget.
- The film may attract a niche audience.
- Lack of general public interest.
- Due to controversial content in the film.
- The film company thinks the film won't make sales or profit in cinemas.
I would perhaps use this kind of distribution for my film because my film has a micro budget.
Direct-To-Itunes:
Direct-To-Itunes is an online distribution method that avoids all the upfront DVD production, marketing and distribution costs as well as the upfront cinema distribution and marketing costs.
Some examples of films that directly distributed their film to Itunes are
Apple distributes the film for 30% of the revenue, while an additional 10–15% may go to the person who formats the film for iTunes compatibility. The first independently produced feature-length motion picture to pursue the direct-to-iTunes marketing scheme was Ed Burns' Purple Violets, which debuted on iTunes on November 20, 2007. It was the first feature-length film to "premiere exclusively on iTunes". It was distributed exclusively on iTunes at a price of US$14.99 for a month before being made available through other distribution channels. The movie, which was produced at a cost of $4 million, had premiered at the Tribeca Film Festival in April, where it was reviewed positively, but only received modest distribution offers. At the time of the Purple Violets release, most studios were not distributing via iTunes early in the process and only Walt Disney Studios, which was the first movie studio to distribute via iTunes, was distributing at iTunes simultaneously with DVD distribution. It was not very common for consumers to make digital movie purchases at the time. The Polish brothers' 2011 For Lovers Only, which had virtually no production costs and was released to iTunes on July 12, is regarded as the first profitable feature length direct-to-iTunes product.
Direct-To-Stream:
Direct-to-stream is existent through the growth of YouTube and other video-streaming websites (basically an online distribution method that goes to streaming sites such as YouTube). Some releases are not only available from digital services such as Netflix, but are actually produced by them such as the TV series 'Stranger Things'. Some examples of films that were directly distributed to stream (YouTube or other sites) are Home (2009), The Cult of Sincerity (2008) and Life In a Day (2011). I don't think I will be using this method of distribution.
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